A Rose by Any Other Name.....Probably Looks Different and Smells Different

By now you all realize we are big fans of TED talks, and this TED talk I am blogging about, I think, pertains directly to the business we are in. Marketing and Advertising are thought to manipulate or influence consumer spending. As marketers we try to understand consumers, watch buying trends, and appeal to the fickle behavior of the consumer.

What is it that compels people to spend the hard earned money they laboriously earn by often doing things they never intended or wanted to do? It must be the desire that people have to brand themselves similar to the way a business brands itself. Purchasing certain items that match the image that becomes the person.

Sheena Iyengar elegantly discusses the role of choice in society, and how choice is perceived by different cultures. Choice is clearly much larger than people going shopping; but understanding how people choose, why they choose, and the motivators behind their choices can improve the art of marketing and advertising to be even more custom, focused and appealing. Choice cannot be controlled but with extensive research, creative sampling, diligent implementation and perfect design, choice can be influenced.